News 12:01 January 2019:
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If marketing and engaging your clients on social media, you require active monitoring of all avenues and see how your followers and the general public are talking about your business venture. This a tactical approach that keeps you standby to respond, clarify or support an individual view or allegation that is in the public domain concerning your business. Everything online has the ability to go viral for positive or negative reasons that may build or destroy your reputation online. It may even worse make you unable to attract any more free followers after that.
That is why a timely response is necessary at all times. Even if it is a negative question, handle it tactful in such a way that you diffuse the negativity politely. Any thoughtful written response does more repair than a generic response from the automated systems. Always have a genuine personality to appear credible inorder to prevent the free followers you have attracted from leaving the page. That is a win-win scenario for both you and your followers in the hawk eye of other online users following the conversation.